Market Intelligence collection is an exercise in which specific information is targeted for consolidation from market/or targeted companies for client’s business needs and planning.
It is used when there is gap in understanding market practices, hence using an agency to act as bridge in reaching out for market research purposes. It can allow business stakeholders to gain an understanding over competitors and is often used for strategic business planning to identify business gaps, and for alignment.
It is also helpful for new companies entering into a new market/country. By analysing the market landscape, companies can be made aware of any insights that can be of value.
The nature of market intelligence project is varied based on client’s need.